.png)
Who I Work With...
Bridging 28 years of FTSE 100 leadership, board governance, and a decade as a franchise partner manager I can support with practical, values-led coaching, providing tailored leadership development for professionals committed to driving meaningful growth, clarity, and performance.
Emerging Leaders & High Potentials
Transitioning from operational expert to confident leader.
Drawing on 28 years of both personal progression and supporting the talent around me, I help rising managers step beyond tactical execution. We focus on building authentic leadership presence, mastering delegation, and stepping into managing people with confidence and clarity.
Heads of Department & Functional Leaders
Bridging the gap between operational delivery and strategic direction.
Having served as a Regional Manager and Head of Operations, I understand the pressure of balancing day-to-day operational execution with strategic performance. I support functional leaders in managing competing cross-functional priorities, leading high-performing teams, and driving sustainable results.
Senior Leaders & Directors
Navigating complex organisational dynamics, governance, and transformation.
Â
Rooted in my experience as a Divisional Director in corporate retail and as a Charity Board Trustee, I partner with senior leaders navigating complex restructures, high-stakes decisions, and cultural transformation—providing a confidential space to align strategy, values, and organisational impact.
Start-Ups, Business Owners & Franchisees
Moving from working in the business to strategically leading the business.
With a decade as a Franchise Partner Manager, I understand the unique pressure of building and scaling a venture. I help business owners establish clear strategic direction, build team accountability, and balance rapid growth with personal resilience.
What my clients say...
Client topic - clarity, reflection and ownershipÂ
Before working with Fay, I had experienced coaching that often felt more like advice or mentoring. These sessions were completely different. From the outset, she created a genuinely confidential and trusting space where I felt safe enough to be more open and vulnerable than I had ever been in a setting. Her thoughtful questions gave me the time and space to explore what was really going on, look beneath the surface and consider perspectives I would not normally have reached on my own.
Rather than giving me answers or steering me towards her own agenda, she helped me discover my own solutions. She listened, paused when needed, checked her understanding and adapted her approach to me and the subject we were exploring. That combination of patience, challenge and complete presence stretched my thinking enormously.
As a result, I now see my situation differently and have a much clearer picture of what I want to achieve. I have identified the steps I need to take and understand the areas I need to keep working on. The greatest value has been the quality of reflection: I leave with deeper insight, ownership of my decisions and a plan for moving forward with purpose.
client topic - confidence and bold leadershipÂ
My coaching experience was exceptional. Each session was structured around the outcome I wanted to achieve, while feeling completely open, supportive and tailored to me. Fay listened, asked questions and helped me uncover blind spots that I could not see on my own. She met me at my pace, understood my perspective and then challenged me, without judgement, to look at situations differently.
One valuable session helped me prepare for a difficult conversation. Rather than telling me what to do, she used open questions to help me find an approach that felt authentic and effective. I left with actions and the confidence to be bolder. That experience reflects the wider impact of our work together: greater clarity, stronger self-belief and a willingness to step outside my comfort zone.
The coaching has helped me recognise strengths I did not appreciate, trust my own abilities and think bigger about my leadership and career development. I now approach complex situations with fresh perspective and make decisions with more confidence. Most importantly, I felt able to be myself throughout the process. The combination of support, challenge and focus has been invaluable, and has encouraged me to become a braver, more self-aware and capable leader.
client outcome - self awareness and adaptive leadershipÂ
These coaching sessions gave me an opportunity to step back from the demands of my role and reflect honestly on how I lead. Fay created a genuinely safe environment where I could discuss areas of vulnerability, while challenging me to become a better and more rounded leader. The balance of encouragement and challenge made every conversation comfortable and stretching.
Through the sessions, I developed self-awareness and learned to adapt my leadership style. I explored how to balance accountability with engagement and use different approaches, including pushing, pulling and partnering, depending on the person and situation. The questioning helped me consider new perspectives, build on my strengths and take ownership of my decisions rather than relying on someone else to provide answers.
Each session had a purpose and stayed focused on the development areas that would make the greatest difference. I left with actions I could apply immediately, as well as clearer goals for my longer-term growth and career aspirations. The coaching has increased my confidence, helped me become more open where appropriate and made me more deliberate about the impact I want to have. I now have an understanding of how I can continue developing and lead others more effectively.
Hi, I’m Fay
I’m an Executive and Leadership Coach, a practising Senior Leader and a Board Trustee, with 28 years’ experience in FTSE 100 companies. I understand first-hand what it means to operate when expectations are high, priorities compete and the answers are not always clear.
Alongside my coaching practice, I remain accountable for large-scale operations, people, transformation and results within a complex organisation. I make difficult decisions, manage competing demands and create the conditions for others to succeed. I don’t coach from the sidelines—my work is grounded in the pressures and opportunities senior professionals face today.
My style is warm, direct and thoughtfully challenging. I create a confidential space where you can step away from the noise, speak honestly and explore what may be difficult to see alone. I listen closely, share what I notice and ask questions that deepen your thinking—without steering you towards my answer or someone else’s definition of success.
I believe greater awareness creates greater choice. That might lead to a clear next step, or to a different understanding of yourself, your situation and what is possible.
You won’t get a scripted or overly polished version of me. You’ll get an authentic, fully present coach who brings integrity, experience and thoughtful challenge—and is committed to helping you move forward in a way that feels purposeful and true to who you are.
ALIGN - My Coaching Framework
ALIGN represents both my methodology and my core conviction in what drives genuine, sustainable evolution. Rather than a checklist or a static procedure, it serves as a reliable anchor for our partnership, providing a stable foundation while remaining agile enough to pivot toward your most urgent priorities.
Â
Awareness
Real transformation starts with clarity. We will build a focused environment to investigate what lies beneath the surface—uncovering your hidden assumptions, behavioural patterns, core strengths, and untapped potential.
Â
Living Your Values
We dive into what truly motivates you, moving past external obligations or perceived expectations. This enables you to make strategic decisions that resonate with your personal principles and the leader you aspire to become.
Â
Integrity
Our relationship is rooted in transparency, mutual respect, and compassionate provocation. I will share my observations with candour and care, always honouring your expertise in your own life. I won’t push you toward my personal conclusions or a generic definition of success.
Â
Growth Through Reflection
Sustainable progress isn't always about rapid movement. Often, the most profound breakthroughs occur when you pause to challenge familiar logic and view your circumstances through a fresh lens. This reflective practice turns raw insight into lasting wisdom.
Â
Navigating Purposeful Action
When the time is right, we translate these insights into concrete choices and behaviours. The goal is never activity for activity's sake, but rather moving forward with a sharpened sense of direction, certainty, and individual purpose.
Â
My underlying belief is that Greater Awareness = Greater Choice
Â
My commitment is to provide the environment and the challenge necessary for you to chart your own path—one that is authentic, intentional, and entirely your own.
Focused coaching, built around your reality.
​
Protected Space For Clearer Thinking...
Â
I understand how quickly the demands of a senior role can consume the working day. That’s why my coaching takes place exclusively during evenings and weekends, creating protected time away from meetings, messages and competing priorities.
Sessions are held online and outside normal working hours, giving you the privacy to speak openly and the headspace to focus fully on yourself. These highly valued times are offered at no additional cost.
I choose to work with a small number of clients at any one time, so every coaching relationship receives my full attention, energy and commitment.
​
Coaching Options Designed Around You...
​
I offer a range of tailored coaching packages designed to meet your specific professional goals and personal development needs. Whether you are looking for a singular breakthrough or a long-term transformative partnership, our options provide the flexibility and depth required to navigate today's leadership challenges.
​
The larger the package, the lower the equivalent cost per session. Sessions can take place fortnightly or monthly, depending on the pace and continuity that will best support you.
Single Session
​
A focused, standalone session for a specific challenge, decision or opportunity. It is also a flexible way to experience coaching before committing to a programme.
4 Session Package
A short coaching partnership offering space to explore a defined goal, build awareness and begin making meaningful progress.
6 Session Package
The balance of depth, momentum and flexibility that works well for many clients. Six sessions provide time to explore underlying patterns, turn insight into change and adapt as new priorities emerge
12 Session Package
A longer-term partnership for sustained development, significant transition or deeper personal and professional change